Natural Linking

Glossary

Natural Linking

Are links that are created by individual webmasters who link to a third party link for the benefit of their readers. As opposed to internal links within the same site, which tend to a systematic menu of links on the foot or side of the web page. Natural links tend to be deep links in that the web page's author points to a specific piece of information.

In the eyes of the search engine programmers, and their algorithm, these links will likely have a more accurate representation of the content that appears on a website. And the search engine masters understand that a stranger is always more honest in his representations than the webmaster trying to promote his own website. In a search engine optimisation context, care should be taken to make links as natural as possible, rather than systematic menu links pointing to the head of a service.