Pay per click is one of the newest and most innovative advertising techniques, and the first to offer truly measurable results to businesses. Since time immemorial, consumers and business executives alike have questioned the true effectiveness of advertising. After all, if advertisers must pay irrespective of the response they get from consumers, how do they measure results?
The benefit of Pay per click as an advertising method is that you pay for the clicks that come to your website. In other words, you pay for what you get and you get what you pay for. Advertisers bid on their target market's most common keywords, giving them greater certainty about their return on investment.
Pay per click advertising options include networks of topic-related websites, search engines such as Overture and Google Adwords, and affiliate programs with websites related to your business.