Keyword Demand

Keyword Demand

WebDynamic™ Web Glossary

The number of searches for a particular keyword query. Whereas clickthroughs tell you how many searchers go to your site, keyword demand tells you how many total searches used that keyword, whether the searchers clicked through or not. Keyword demand is ten times the clickthroughs on all paid advertising for a keyword.

Analysing keyword demand is important for all search engine optimisation. A commercial website should aim to capture as much traffic for the keyword demand most relevant to its business, hence choosing keywords through demand analysis is critical.