Relevance

Relevance

WebDynamic™ Web Glossary

The accuracy with which an organic search match is closely related to the query. A match with very high relevance will be ranked higher. Search engines sort the matches by relevance using a ranking algorithm. The algorithms use many increasingly sophisticated factors, including the location of the keywords on the matching web pages, the authority of the page, the anchor text of inbound links, the keyword density, presence of related keywords, proximity of different keywords.