Long Tail

Long Tail

WebDynamic™ Web Glossary

In a search engine context, the long tail refers to the fact that the top 10 keywords can get 10% of the traffic; and most of the search engine traffic can come from thousands of other low-popularity keywords and phrases.

The cumulative traffic that comes from low ranking keywords can be as much or more than that of the top 10 keywords.

The long tail goes hand in hand with deeplinking where a website makes much of its information and product catalogue available to search engines, to shopping portals, and affiliate networks in order to attract traffic from the long tail of keywords.

WebDynamic provides solutions to exploit the long tail, by generating long tail ready product data feeds for shopping portals, and affiliate networks. In addition to the search engine friendly solutions aimed at exposing the long tail of information keywords on a website, and encourage deeplinking from the search engines.