Geo-Targeting or Geo-Segmentation

Geo-Targeting or Geo-Segmentation

WebDynamic™ Web Glossary

This means to focus the advertising campaign or demographic based on location. Local search marketing is an increasingly important way of achieving geographic targeting. Google enables advertisers to target ads by geographic region, according to a preset list of countries, American states, and certain American metropolitan areas. Geo-targeting works by identifying the searcher's IP (Internet Protocol) address, thereby locating the searcher geographically. Geo-targeted ads are displayed only to searchers viewing Google in the targeted area.