Spamming

Spamming

WebDynamic™ Web Glossary

Any search engine optimisation method that a search engine deems to be detrimental to its efforts to deliver relevant, quality search results. No firm definition are given and the search engines reserve the uni-lateral right to take action, for instance  banning, against any web site

Some search engines have written guidelines on spamming, but ultimately any activity deemed harmful may be considered spam, whether or not there are published guidelines against it.

Example of spam include the creation of nonsensical doorway pages designed to please search engine algorithms rather than human visitors or heavy repetition of search terms on a page. Any form of hidden text meant for spiders.

Determining what is spam is complicated by the fact that different search engines have different standards. A particular search engine may even have different standards of what's allowed, depending on whether content is gathered through organic methods versus paid inclusion. Also referred to as spamdexing.

Ethical marketing is strongly recommended for long term marketing strategies.