The key to a successful website is to stop treating it as an online publication and more like an ongoing conversation with your prospects. By adding the right interactive elements to your website you can convert your website visitors from what used to be a reluctant audience into a database or community of potential customers and use it to drive your sales or marketing strategy.
A great website is designed from the ground up to achieve a clear set of goals that are instrumental in your organisation’s sales and marketing process. The interactive communication style made possible by the Internet is ideal for generating specific customer actions and responses that jumpstart the sales process.
When designed correctly a website can typically lead visitors to make an email enquiry, subscribe to a mailing list, download a brochure, make a phone call, register for a consultation, complete a purchase, or just about any other action you can think of. The key is to discover the actions that you want from your visitors, and then build your website around these goals from the ground up.