Web Site Advertising

Tailored to the Australian business environment

Web site advertising is the paid promotion of a website, product, service, brand or message on the Internet. There are many ways to get the word out through online advertising, and an advertising campaign must incorporate as many of these as possible. The web is a dynamic environment, and your campaign needs to be fluid, varied and interactive.

WebDynamic takes a proactive approach to website advertising campaigns. We don't paste your company slogan to a virtual billboard and then twiddle our fingers, waiting for something to happen. We devise a strategy that targets your customer base across a variety of online platforms, ranging from pay per click search engine advertising, to affiliate marketing through websites, message boards, social media platforms, blogs and online publications.

It is very easy to purchase advertising space on the web ' but it is much more difficult to keep track of its contribution to your site traffic. WebDynamic monitors the results of your website advertising efforts, and keeps abreast of new online trends that promise a higher click-through rate.

Pay per click analysis is one way that WebDynamic assesses whether your website advertising campaign is working. We calculate the conversion value and conversion rate of your advertisements and track the volume of sales and the revenue they generate. We identify your best performing keywords and help you weed out the non-performing ones.

With careful monitoring, website advertising can be highly lucrative for your business. WebDynamic determines the best location, timing, and prominence of your ads, and conducts a microscopic analysis of your ads that reveals the cash value of your chosen keywords, and provides you with a visual representation of how your website has performed during your campaign.