Driving Visitors, Great Website Design, Targeted Marketing Campaigns

The right balance of function and form

Now there’s no doubt about it – a website has to look great too. Driving visitors to an ugly website is like trying to sell them goods off the back of a rusty old truck - it’ll get you nowhere! The correct visual representation is essential in building credibility, and this is especially true when you make your first impression on a new prospect as is often the case with your website.

While a great website design will act as a warm smile greeting visitors as they walk through the door, it will not entertain your guests for very long. So what’s the solution? Give the visitor tons of information about your company? A long and flashy intro perhaps? Not likely. To successfully encourage a visitor to take your desired action you get far better results by adding customer value through functionality that enriches the visitor experience. To put it simply, you let the visitor show you what they want rather than telling them what you have. It is so simple when you think about it - it is the oldest sales trick in the book!

By presenting your visitors with options you can begin to collect information about them, information that can be recorded and later used targeted marketing campaigns or in one to one interactions with your clients. When used in this way, your website will truly become one of the most powerful tools available to your business!