Internet Marketing Advertising

Glossary

Internet Marketing Advertising

Marketing and advertising through the Internet is a way of promoting a company, brand, product or service through use of the unique communicative power of a global, decentralised medium.

The structural, creative, technical and economic advantages of the Internet in promoting your business make it possibly the most flexible, accessible medium available. It allows you to be highly strategic through greater segmentation of your market audience. It gives you access to a wider range of advertising options and marketing techniques than those offered by more traditional media such as television, print and radio.