E-commerce, Ecommerce, Selling Your Products Online, E-Commerce Website Package

Global markets at your doorstep for less than you think�

I have come to realise that there is a major misconception in our society which is causing Australian businesses to miss out on huge potential profits.

ECommerce is a buzz word that has lingered on many an entrepreneurial set of lips ever since the dot-com boom. But is all that talk about small businesses going global by closing their shopfronts just hot air? Before you dismiss eCommerce as an unviable sales channel for your business, let’s straighten out some of the facts.

A reality, not a fad

ECommerce can be profitable to anyone who sells almost anything, not just multibillion-dollar corporations. Even companies that sell a niche part of their product range online are making money from it. Just look at e-bay, where every tangible product known to man is sold online 24 hours a day, 365 days a year. So by not breaking into online sales, you are making yourself highly vulnerable to competition and increasingly inaccessible to existing and potential customers.

Huge markets at your doorstep

Once you open your doors to eCommerce, your potential market extends from your local area, whether that be St Kilda, Melbourne or Victoria, to cashed up consumers across the world. But don�t just take our word for it, mull over these recent stats on two of the biggest eCommerce markets:

All time eCommerce highs in Australia and the U.S.

• 5.9 million Australians are now shopping online, up 13% over the past 12 months. In fact, demand has become so great that Australia Post logistic centres are bursting at the seams, and are reliant on external contractors to manage the surplus.
• U.S eCommerce revenues for 2006 were over $100 billion. These are expected to reach $430 billion by 2010.
• Australian consumers are the 3rd largest online spenders with an average purchase over $150 (behind US & UK)
• Average online aussie shopper spending is up 19% to $1,900 per annum and over half (51%) make repeat purchases.
• Negativity towards online shopping is declining with only 6% of consumers hesitant to shop online - down 18% from 2 years ago.

An untapped resource for many businesses

According to an eCommerce survey of 2000 small to medium sized businesses released last month:

• The percentage of eCommerce sites that proved profitable in 2006 was 90%
• Average costs of eCommerce turned out to be 40% less than anticipated, yet one of the key reasons 1 in 5 businesses had not adopted eCommerce was cost!

So it does pay for itself?

No question. It’s true, not all eCommerce sites survive—but not all stores or companies of any kind do either. Your site can if you sell something unique, and provide a valuable service. You can reach more people than you ever could even with a shopfront in every capital city in the world.

Now we definitely don’t advocate the dramatic closure of your shopfront for a new online existence, but we do believe that the Internet is a powerful complement to your existing sales. But the key to your successful eCommerce strategy is business and marketing expertise combined with a secure, well-designed eCommerce website package. And you’re in luck! With our eCommerce strategies, you can attract new customers and turn your face-to-face ones into repeat online buyers. And as they do, you will learn more and more about their needs and buying patterns than ever before. So contact us today for an initial chat and we will help you tap your global niche!

As much as you feel like selling your products online would be great - nothing happens if you don't do something about it, except your competitors closing in on market share. To find out how we can help your business dominate the online marketplace in your industry, contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it and let us take your business to the next level.