Email Marketing Campaign, Bulk Email Marketing, Email Campaign, Personalised Email Marketing

Add a personal touch to your next email marketing campaign

Last year Discosource Professional DJs, one of our clients, added 7% to their top line through repeat business and referrals by sending out personalised emails to their client base. You do know that sending emails is still absolutely free right? Can you imagine the effect a 7% increase in sales with 0% increase in expenses would have to the bottom line, and overall profits of your business?

We all know that mass emailing has developed a bit of a bad reputation over the last couple of years thanks to all the spam that’s going around. I mean, I can only imagine your excitement each time a new email drops into your inbox from mailinglist.com... What, you don’t like bulk emails? Me either, I’m sick to death of receiving 10 or more emails a day filled with complete rubbish that has no relevance to me whatsoever. Guess what? Your clients feel the same way too, which means that email marketing must be approached with great caution. But approach it you must!

When done correctly, email campaigns are the Holy Grail of leveraged marketing. No other medium available today can have such a profound effect on your relationship with your existing and prospective clients at such a low cost. We repeatedly see businesses go from ‘backyard’ to ‘big time’ in a matter of months through the clever use of email marketing. In fact, email promotions are the most cost-effective marketing option available today, bar none.

So what’s the secret? The key to a successful email marketing campaign is personalisation. Note firstly the subtle difference in impact of an email when it greets you by name. Most people never make the realisation that the email is a ‘bulk’ email until they’ve read the first paragraph, and if the email actually contains information useful to the reader, which it should, then chances are pretty good they will read on.

A serious personalised email goes deeper than the warm and fuzzy feeling fostered by an individual greeting. In order to make a real impact you must create highly relevant messages by incorporating your clients’ interests, buying history, lifestyle, professional and even personal background into your body content.

So how can you achieve the level of personalisation that resonates with your clients’ wants and needs without spending hours each day writing multiple variations on the same e-mail? With email marketing software that allows for statistical tracking you can build up detailed profiles of your subscribers by tracing their behaviour down to the last click. You can then divide your e-newsletters into categories of interest with merge fields for personalised text elements.

Have a look at our example below to see some simple ways you can make your communications more meaningful to your subscribers.

When the email in this example is sent out the fields highlighted in yellow will automatically be substituted with information from the customer database, which will create a unique email for each member of the mailing list. The benefit to your organisation of segmenting your email campaign according to the varied interests of your entire client-base is a closer relationship with your clients and an increased response rate, resulting in more repeat business and lower marketing costs. How good is that!

Perhaps your website usage statistics show that there is a great deal of interest in your products, but few visitors are prepared to take the next step and make an enquiry. By creating a streamlined process for capturing the contact details of visitors, and later approach them using a targeted e-mail campaign with a powerful call to action, you can greatly increase the number of visitors who actually end up making a purchase. This is the type of leveraged marketing that will blow your sales through the roof at practically no expense to you!

To find our how you can unleash the power of email marketing in your business, or to ensure that you’re getting the best results from your current email campaigns, talk to the experts at WebDynamic™. Give us a call today on 1300 65 25 80, or send us an email at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .