E-Newsletters, Email Marketing Solution, Publishing E-Newsletters

Soft-selling through hard news

I have seen a whole host of marketing techniques come and go in my time, but many of them just seem to crash and burn under the weight of their promised benefits. For the price, they might as well pledge to take care of your housework for the rest of your days, because they certainly won’t set you on the path to a profitable future!

That said, in all my working years, I have honestly never seen businesses engage more effectively in their marketing activities than through email and e-newsletters. If you already have an e-newsletter solution then you’ll know what I mean, and in the next issue we’ll show you 6 great tips for maximising the effectiveness of your e-newsletters so you’ll get the best results possible. If not then you’d better read on.

Apart from the 'soft' benefits of building trust and customer loyalty, e-newsletters actually offer benefits of the more 'concrete' kind – the kind you can confidently assign a dollar value to. Here’s how:

Generate instant customer responses...

Unlike posted newsletters, e-newsletters generate instant responses to your marketing efforts. They lead customers to fill out a form, ask about a product, download a brochure, or register for a free consultation or seminar. They invite discussion through reader polls and links to discussion boards and drive qualified traffic to your website through links to priority webpages.

Persuade with personally relevant content...

According to a consumer study by JupiterResearch, 60% of consumers who make immediate purchases from emails do so because they mention products they have already considered buying. WebDynamic’s e-newsletter software gives you direct access to a wealth of actionable data about your subscribers that you can use to refine your email content and generate better conversion rates.

Expand your customer base...

The beauty of e-newsletters is that once they cross the cyberspace frontier, their influence extends beyond your modest subscriber list to a myriad of social, business and consumer networks, thanks to the ‘send to a friend’ link. Imagine that – an email marketing solution which allows you to sit back and watch your database grow while your subscribers do all the work for you!

Boost your search engine ranking...

There’s a hidden bonus to the use of e-newsletters which only the select few know about: you enhance your website’s online visibility when your business enters e-newsletter territory. WebDynamic’s sophisticated e-newsletter facility creates fixed web addresses for each edition so they can be crawled, indexed and ranked like normal websites. This means just developing e-newsletters can significantly boost your search engine ranking. What more could you want in a marketing tool?

Harness your publishing power!

Forget television, radio and print advertising. Not only are they too expensive for many businesses to justify, they are too impersonal and mass-produced for the discerning modern consumer like you or me. The publishing power of e-newsletters allows businesses to take control of their brand and their message at next-to-nothing cost, and to apply hard-earned knowledge of their customers in a very personal way.

So before blowing your marketing budget on over-priced mass media branding packages, contact us about including an e-newsletter in your marketing strategy. Not only do we provide the tools to streamline and automate your campaigns, we make your e-newsletters stand out from the thinly disguised advertisements destined for your customers’ junk folder. Email us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it to find out how we can help you and your business.