Blogs, Marketing, Keyword-Rich Content, Most Visited Webpage

Blogs: A double-edged marketing weapon

Want to know about a secret weapon that will revive your search engine rankings and customer relations simultaneously? In today’s competitive SEO world, only the most innovative strategies survive. That means continually thinking outside the square in the way you deliver your web content.

A blog, or web-log, is a regular online digest of commentary on just about any topic. It’s a content-building bonanza that can breathe new life into your SEO strategy, double your online brand exposure and spark a two-way conversation flow between you and your customers.

Fuel for the search engine fire

Now there’s no better fuel for search engines than fresh, keyword-rich content. Blogs are the fastest, easiest way to stimulate content activity through your website. This activity attracts the attention of the world’s major search engines, who scour the web in search of the latest content from the most frequently updated sites.

That’s why blogs make up such a large percentage of search results, with many scoring prime positions – just do a random search on almost anything and someone’s blog will undoubtedly appear in the top few listings.

If you get in the habit of making 3 or 4 short entries a week, your blog could fast become your website’s most visited webpage, bumping your company up several notches in search engine rankings. And that’s for doing virtually nothing at all!

Fanning the flames of customer satisfaction

A blog can take your company to new heights in online interaction with your customers. Share a new product idea, announce a promotion or offer an enticing giveaway to the first respondent to your blog posts. This kind of activity will trigger more enquiries and boost conversion rates.

Blogs can be useful too in testing the waters with customers about a new product idea, or inviting feedback on existing ones. Careful here though – giving free reign for people to write about your products on your website might open the floodgates to some unexpected criticism. On the flipside, many customers will value your openness and responsiveness to feedback.

Blogging’s proven business benefits

Amazingly, only a select minority of Australian businesses have seen the light and embraced the benefits of business blogging. Why? Because the vast majority have been slow to catch on to what has long been perceived as a predominantly social & political medium.

Our clients have seen improved conversion rates, higher search rankings, increased web traffic, and quick adoption into search engines as a result of their blogging activities. Blogs are inexpensive to set up and integrate into your existing website, and quick and easy to maintain.

The marketing benefits of blogs are clear and well established – so what have you got to lose? The blogosphere awaits!