Here are 5 tips towards getting your website ranked highly by the search engines.
Did you know that there are now over 170 video portals on the web? If you've been paying any attention recently you've no doubt already heard of YouTube and Google Video, however chances are that less than a year ago you wouldn't have known what I was talking about. This is one of the most exciting things on the web right now. Why? Because putting video on your website, and submitting to video portals can massively boost your search engine rankings (if done the right way).
Because links from other highly ranked websites going to your website greatly increase your visibility to search engines you will want to get your hands on as many of these as you possibly can. There are a number of directories with which you can list your website, many are free but some are not. While many directories list all sorts of websites some are relevant to a specific industry, and these are the most effective in increasing your search engine rankings. With some directories it can take a long time to get listed, whereas other listings are instantaneous. Getting these high-value backlinks will make all the difference to your ranking, so make getting them a priorty!
In order to make key pages within your website 'stand out' to search engines it is important to optimise the internal link structures of your website. Linking from one page to another is treated by the search engines as casting a 'vote' for that page, so if for example you want your homepage ranked highly in google then the other pages on your website should be 'voting' for the homepage by all linking to it. Creating a site which maintains easy navigation for visitors and that also makes key pages stand out to search engines requires key technical knowledge and mathematics. These days more and more people turn to professional Search Engine Optimisation services to achieve the best results.
Links to other websites can effectively leak website ranking from your website, and increases the ranking of the other site. As a general rule to maximise your ranking you should remove, or at least reduce the number of external links. There are certain conditions where external links can be a good idea, and there are special techniques which allow you to keep external links without affecting your ranking. Please contact us if you would like to find out more.
It is important to ensure that your entry pages have a high number of the keywords you want to target throughout the heading and text content of the page. Having the right level of keyword density can help to show the search engines that the page is very relevant for those keywords. A word of warning though - if your page contains too many occurances of a particular keyword the search engines will think you're trying too hard (they call it Spamming) and they'll blacklist your site. We use special software to measure the density of your keywords to make sure it's at an optimum level, without getting you blacklisted.
WebDynamic are experts at Search Engine Optimisation and we can help you get your website ranked in prime position, and rocket your business to success. To find out more, contact us on 1300 65 25 80.