Google, Top Google Ranking, Increase Traffic, Search Engine Optimisation

The power of investing in a #1 Google ranking

Like most website owners, you would probably consider a top 5 Google ranking a fair achievement, am I right? Well I hate to disappoint you, but even though securing fifth place is a mean feat for many sites, the traffic this drives to your website is nominal compared to that elusive number 1 spot.

It’s true. Recent statistics obtained by analysing over a million Google searches prove that unless you are ranked number 1, you can sadly watch the bulk of potential visitors pass you by.

Google rankings in black and white

In the table below, you will see the rate at which those clicks drop off your sales radar the further you descend from Google’s number 1 spot:

Search Engine Ranking	Click-throughs
1st	42.1%
2nd	11.9%
3rd	8.5%
4th	6.1%
5th	4.9%
6th	4.1%
7th	3.4%
8th	3.0%
9th	2.8%
10th	3.0%

It doesn’t take a mathematical genius to conclude that whether you are in the 10th spot or the 2nd spot, you are sorely missing out. It is only once you hit number 1 that you can sit back and watch your business profits soar. This is what studies of search engine usage are telling us, time and time again.

100 rules to rule them all

It’s pretty scary when you think about it, but Google uses over 100 rules to calculate the ranking of your website, and each time a click-hungry netizen devises a new ploy to fool its hidden calculator, the cunning Google masterminds add another rule to the mix. This means the goal-posts are constantly shifting, and not conforming to just one of these factors could be losing you as much as 42% of all potential click-throughs.

So where the bloody hell is your website?

Let’s break it down based on the daily click-throughs of an average site:

Your Google ranking	Daily Click-throughs
10th	100
9th	93
8th	100
7th	113
6th	137
5th	163
4th	203
3rd	283
2nd	397
1st	1403

As you can see, moving your site from 10th to 5th spot will increase your potential click-through rate by a measly 63%. Moving it from 5th to 1st place will increase it by 759%. So where the bloody hell is your website?

The search engine anatomists

Companies who understand how to communicate their products on a web page but not through the complex anatomy of a search engine can audit their site language all they like. But without competition analysis and specialist assessment like that provided by only the experts in the industry, you will never secure that valuable number 1 spot.

It is simple when you think about it: double the traffic that reaches your site and you’ll double the return on your investment in your website. If your site has the potential for search engine stardom, with an estimated increase in traffic of as much as 1300%, you would be crazy not to act immediately!

For a limited time WebDynamic™ are offering a free search engine assessment for all recipients of this newsletter. This is a fantastic opportunity to discover the potential for your website to become number 1 and start generating some serious profits for your business.

To register your interest email us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or give us a call on 1300 65 25 80.