Search Engine Marketing, Google Search Result, Prize-winning Ranking

What does your Google snippet look like?

A snippet says a thousand words

Ever wished there was a simple, free and easy way to stand out from the 9 competitors you share your Google search result page with? Well there�s one that few people know about, and it�s time I shared it with you�

It�s more powerful than a business card and more effective than a yellow pages ad. It generates instant, meaningful action from prospective clients, every day of the year�and it can make or break your entire search engine marketing strategy. So what is it?

It�s called a Google snippet - a brief title and 160 character description which pops up when someone searches for your company name, products or services. Here�s ours:

Maximising your Google snippet as a traffic-building tool

Many underestimate the power of a Google snippet, and some aren�t even aware they have one. The truth is, not only does it make you more appealing to search engines, it does wonders for your click-through rate.

In fact, by writing enticing snippets on keyword searches, you can draw more qualified visitors to your site than your higher ranking competitors � now that�s what I call beating the odds!

Here are 2 live examples we�ve sourced for you, straight from Australia�s own Google backyard:

Bad Google snippet

Huh? But what exactly are these people offering ME? This snippet has been stuffed with a string of keywords to get optimum search page listings, but it means nothing to the end-user.

Good Google Snippet

That�s better - this one actually appeals directly to the end-user�s needs and situation. But it would be even better if the description trailed off at the end, suggesting that the most appealing bit of information is yet to come�.

�so that visitors are compelled to click through to your website to read on!

Testing the effectiveness of your Google snippets

So how do you know your Google snippets aren�t confusing prospects and turning potential clients away? Why not do some test searches yourself using relevant keywords and phrases to see what comes up?

If you don�t like what you find, go back to the source � either to your �meta description� and �title tag� in the source code of your website, or to the sentence fragment from your web copy (Google usually picks the one with the most keyword relevance).

But be sure to retain the same keywords, otherwise Google won�t capture that particular sentence and webpage again, and you�ll lose your prize-winning ranking!

In our next article, we�ll show you that being ranked number 1 is not the be-all-and-end-all of search engine marketing, thanks to the power of Google snippets. We�ll look at common mistakes that cause users to skim past your listing, and share techniques that will steal visits from your higher-ranking competitors.

For individual search engine marketing advice and tips, contact WebDynamicâ„¢ on 1300 65 25 80, or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .